Info
Image matching for Newsrooms and Photo Agencies
Another product I’ve been involved with since its birth, is Imagewire. Imagewire tracking is a tool aimed for news and media agencies which allows them to track and monitor which news publishers use their images or parts of them. It comprises a real-time dashboard which provides the usage of images over a limited period. Imagewire also offers photographers and photojournalists a historical reporting (analytics) module which outlines the usage and performance (audience engagement) of images over a longer period of time.
The project involved extensive market research, ux research, initial wireframing, prototyping (several iterations), testing and validation.
I kicked off the project with my team, after extensive requests from our niche customer base of photo and news agencies, for a tool – not existing in the market – that would allow them to see which images from their production have been used by their customers and which haven’t. They were interested both in real-time results (in case of an event, for example New York Fashion week), and historical reports of image usage.
We started with extensive interviews with key customers (photographers, photojournalists, analysts, social media people, head of photo desks) to determine the different target audiences (and as a results the different use cases). Based on these interviews, I came up with four different personas, and, for each persona, an individual customer journey.
Wireframing, design and validation
Based on the initial ux research, the mvp functionalities were determined. I designed on paper the initial wireframing screens and validated them with the key customers. After some iterations, I fed the screens to Adobe XD and worked on the prototypes.
The prototypes were also validated and iterated a number of times. Final design screens were sent to developers.
